Influencer Marketing

Campaigns

A man with glasses and dark hair sitting in a black chair with blue accents, holding a Star Wars book titled 'Sanctuary'. He is reading, with a smile, next to a life-sized replica of R2-D2 droid. The background features glass display cabinets with helmets and collectibles, and a black and white portrait of a woman.

Disney World Wide Publishing

Over the course of my 8 months with Division - D I have had the opportunity to help collaborate on numerous Disney World Wide Publishing Campaigns. Across these campaigns, I collaborated with 40 influencers across Instagram, TikTok, and Facebook to bring Disney Worldwide Publishing stories to life online. Through thoughtfully matched creator partnerships, these campaigns reached a total combined of over 12 million users and generated 119,000+ engagements. Influencer content inspired audience excitement around Disney titles, driving over 97,000 clicks while strengthening brand storytelling through authentic, creator-led narratives. Performance insights were used to refine content direction and optimize future partnerships to maximize both reach and reader engagement..

Content
Miniature train on a track surrounded by lush green trees with promotional text about visiting Omaha, Nebraska.

Visit Omaha

Swanson Russell’s year-long campaign for Visit Omaha, running through December of 2025, is designed to boost awareness by showcasing the unique experiences, cultural richness, and hidden gems of the city. The campaign aims to position Omaha as a top-of-mind destination in the travel sector, with 7 creators sharing various adventures, attractions, and local dining spots across the city. The campaign has currently reached its impressions goal, with a total of 8,884,929 impressions to date. It boasts a strong engagement rate of 14.46%, generating 136,309 total engagements. This year’s clicks have also already surpassed last year’s results, generating 42,730 clicks and counting, compared to 36,883.

Content
Multiple VitaFusion Vitamin Boosted Smoothie pouches with strawberry banana and fiber flavors, green caps, on a fabric surface.

Evan’s Hardy and Young - Martinellis

  • Evans Hardy and Young ran a $50k campaign to drive awareness of Martinelli’s new Sparkling Cans by positioning them as the perfect on-the-go refreshment for everyday moments. This campaign wrapped at 103% of its original goal with 4,129,742 impressions. The engagement rate for this campaign was 5.36%, with 19,117 clicks and 27,388 total engagements.

Two people smiling and posing for a photo inside a thrift store. The person on the left is wearing a beige hoodie and a black cap. The person on the right has red hair, is wearing a colorful knitted sweater and pink pants. Shelves with pillows and clothing are in the background.

Americas Thrift Store

  • America’s Thrift Stores launched a $25K Halloween campaign to showcase how easy and affordable it is to create unique costumes using thrifted items. he campaign wrapped at 116% of its original goal with over 1.5M impressions and an engagement rate of 4.43%. The campaign achieved over 11,000 clicks and over 13,000 engagements.

People walking toward the entrance of the Indianapolis Zoo, featuring a sign with animal silhouettes including a giraffe, zebra, and antelope.

Borshoff - Indy Zoo

  • Indy Zoo was a $10K influencer campaign designed to drive family attendance and strengthen community engagement at the Indianapolis Zoo. The campaign has generated 631,247 impressions to date, with 6,156 engagements and 4,798 total clicks. With a 6.88% engagement rate, and a large positive sentiment, users expressed excitement for the zoo and family moments shown.